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Quiz 2025 Marketing-Cloud-Email-Specialist: Salesforce Certified Marketing Cloud Email Specialist Newest Practice Test Pdf

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q131-Q136):

NEW QUESTION # 131
A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions. Which tool can be used to segment the data? (Choose 2)

A. Send Definition
B. Drag & Drop Segmentation
C. Data Extract Activity
D. Query Activity

Answer: B,D

NEW QUESTION # 132
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week." Which two best practices should the marketer use to make the subject line more effective?
Choose 2 answers

A. Include "RE:", "FWD:' "etc." to get the reader's attention.
B. Keep the subject text between 50 and 100 characters long.
C. Include information relevant to the message in the subject line.
D. A/B test the effectiveness of different subjects.

Answer: C,D

NEW QUESTION # 133
A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?

A. Schedule report and email file to the director.
B. A Schedule report and email the link to download.
C. Schedule report to export as a web page.

Answer: B

NEW QUESTION # 134
A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?

A. File Transfer
B. Import File
C. Fire Event

Answer: A

Explanation:
File transfer is the activity that is missing from the automation. File transfer is used to move files from one location to another, such as from Marketing Cloud to an SFTP server. Without this activity, the data extract will create a .csv file in Marketing Cloud, but it will not send it to the SFTP server. Fire event is used to trigger a journey or an automation from another automation. Import file is used to import data from a file into a data extension.

NEW QUESTION # 135
A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?

A. File Transfer
B. Import File
C. Fire Event

Answer: A

Explanation:
If the file is not showing up on the SFTP after a successful data extract, the missing activity is likely the File Transfer activity. This activity is responsible for moving the extracted .csv file to the appropriate directory on the SFTP server. Without this step, the file will not be transferred to the SFTP location.
References:
* Salesforce Marketing Cloud Documentation on File Transfer Activity

NEW QUESTION # 136
......

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